Add a Brand New (And Highly Desirable) Tool to Your Freelance Toolbelt Which Practically Eradicates Client Doubts and Transforms “We’ll Get Back to You...” into “How Soon Can You Start?”
Attention: Freelancer Who Wants to Become Almost Instantly More Attractive to Hundreds (If Not Thousands) of Potential New Clients…
Even if you have an awkwardly small portfolio, very little experience, don’t know what your “niche” is, or haven’t figured out how to consistently acquire new clients...
“WHERE THE HECK are all the ‘good clients’???..."
"If I can’t get another client in the next week or so...I’m not going to be able to buy food for my wife…”
A few years ago, I had pretty much those exact thoughts run through my head.
You see I had been freelancing for nearly a year.
And by “freelancing” I really mean -
“Struggling to convince anyone to hire me, and barely being able to pay for the week’s food”.
Our savings were drained and we had a growing credit card bill.
My wife was understandably getting more and more anxious as I failed to provide.
The financial stress was putting dangerous stress on our relationship.
And I was feeling like a total loser of a husband.
Because no matter what I did, I couldn’t seem to make any real money online.
It got so bad that we had started having serious talks about every freelancer’s worst nightmare…
Having to go get a “real job”.
Fortunately, things were about to take a positive turn…
After I had a realization that would “save” my freelance career, and essentially ensure that I never went without a steady paycheck again…
And in a moment, I’m going to share exactly what salvaged my failing freelance career.
I’m also going to share how you can also leverage this special set of “skills” to instantly become movie-star-level attractive to potential clients.
However, before I do, I’d like to take just a moment and introduce myself.
Hey there, my name is Brennan, and I’m an email marketer and direct response copywriter.
(Oops sorry, wrong picture...I love pizza wayyy more than I should.)
Here’s a better photo.
Back in 2016 I decided that I was going to give the middle finger to “the man” and quit my call center job.
I had been doing some research (aka Googling “how to make money online”) and learned about this called copywriting.
And wow, did this copywriting thing seem LEGIT.
I mean, apparently people were making 6-figures a year… ALL FROM THEIR LAPTOP!
As a small-town kid, this blew my mind.
And I probably don’t have to tell you… I was obviously sold.
I got right to it. Within a week I had created an account on a popular freelance platform with an hourly rate of $25/hr.
Man, was I excited. After all, I was only making $11 an hour at my “prestigious” call center job.
I immediately started pitching, and within another week or so had landed my first gig.
In fact, I had pretty decent success starting off. I started pulling in about $400 each month just doing freelance work part-time at night.
As $400 was nearly my weekly salary at the time…
I decided it was time to “make the leap.”
My wife and I decided that I should quit my job, and we should go traveling with our new found freedom and truckload of one-dollar bills I made on the internet.
So we did...
And you might be able to guess how it went.
Although we “made it work”… I ended up only making 15k that first year...
Almost HALF of what my salary at my crappy full-time call center job.
Needless to say, the situation was pretty desperate…
It was taking a toll on our life, our emotions, and the worst.....Our loving relationship.
You see, my wife had grown up living off food stamps.
And one of the only requirements my wife had for me when we got married...
Was that I would never make her worry where our next meal was going to come from.
(Which is a totally reasonable expectation.)
And yet, there I was.
Not just failing to provide like I promised…
I was completely clueless of what I even needed to do to make money.
Man, did it suck…
I was so desperate I would spend HOURS trolling this freelance website, praying that I would find something that could save my failing freelance career...
And put some money in our bank for the first time in months…
Thankfully, something was about to happen that would completely turn things around.
How’s that old saying go?
“Necessity is the mother of invention” or something like that.
Well it happened almost exactly like that for me.
Because one day, during my daily desperate scrolling of the freelance job board…I noticed something.
I came across a job opportunity like this one...
As I kept scrolling, I noticed more and more jobs, all with this same sort of requirement.
Email marketing.
All of a sudden, I had this crazy (and stupidly obvious) realization.
“MAN, there are A LOT of business owners that need help with their email marketing.”
*cue facepalm moment*
As it turns out, one of the few gigs I had managed to land earlier in the year had actually been as a copywriter for an email marketing agency…
Since the team was so small, I ended up learning the ins and outs of email marketing.
Essentially doubling my skill set.
But the whole time, I still “thought” of myself as a copywriter.
After all, copywriting was my “superpower”. Not the email marketing thing.
However, after struggling for MONTHS to get a single client as just a copywriter...
...and I realized that everybody and their mom wanted an email marketer that also knew how to write copy...
I thought to myself -
“I could be an email marketer.”
Since I already had the skills. I just had to switch my mindset, and then my positioning.
And the results of the pivot came FAST.
Within a couple months, I went from fighting for scraps on the freelance platform…
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To suddenly finding myself more and more in demand.
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And not only was I just waking up to more requests to work with me…
Many clients had large projects (meaning a nice fat fee for me)...
AND all of a sudden people wanted to start bringing me on for the ever elusive “monthly retainer”.
I was stunned.
My personal income jumped from MAYBE making a thousand dollars every month or so…
To on-going retainers that added up to 5, 6 or even 7k in monthly income.
And that’s not because my copywriting skills suddenly became amazingly good.
It was because I began offering a service that was highly desirable to potential clients.
Email marketing.
It really shouldn’t have surprised me…
I mean, isn’t the whole thing about marketing “giving your audience what they want”?
However, I had totally missed it.
Because I was so focused on trying to make clients come to me for copywriting, even though I had no name or track record.
Once I started offering what the business owners ACTUALLY wanted…
(All-in-one email marketing)
They couldn’t hire me fast enough.
DESPITE my lack of awesome results or testimonials.
At this point, I’ve shared a lot about my experience and how email marketing essentially saved my freelance career.
So maybe you’re like -
“Cool story bro... but what the heck does this have to do with me?”
Well...
After seeing how many businesses need regular email marketing (like ALL of them by the way)…
And how much easier it can be to land freelance gigs when you know email marketing…
I wanted to do something to try and bridge that gap.
Especially since information on the internet can vary so much when it comes to best practices…
(I'm lookin' at you #pinterestfails)
In fact, I actually struggled a lot when I was working with the email agency trying to figure out various best practices or new ideas.
Which is why I’ve decided to create what I wish I had when I first started out.
A comprehensive, no-fluff, actionable training on the ins-and-outs of email marketing.
Lean and Mean Email Marketing
An all-inclusive deep dive into the basics of email marketing.
Packed into 9 (and growing) lessons that are 20 minutes or less each. All for you to discover the ins-and-outs of email marketing, FAST.
But don’t let the brevity fool you…
These are the exact same strategies I've used to help clients earn multiple-millions in email sales.
*Now, before I go any further, let me say this.*
Email marketing is NOT a magic bullet.
I’ll say it again for people in the back…
Knowing how to manage someone’s email marketing DOES NOT mean your doorbell will magically start ringing with clients begging to work with you.
HOWEVER, it does give you the opportunity to STAND OUT in a crowded market.
Making you essentially the “Peacock” freelancer in a sea of desperate, steal-your-fries seagulls.
Of course, even with a sweet Peacock-like-ability to stand out, it doesn’t mean that clients will hire you…
Or that you won’t have to work hard to be good at the services you provide.
But it can be your edge.
And a way you can leave competitors in the dust when looking for your next gig.
(Now back to our regularly scheduled program.)
You may be thinking -
“Brennan, there are heaps of email courses out there...what makes yours so different than the one by this other cool email guy”?
Well, as far as I can tell, this might be the first ever “zero-to-hero” email marketing course.
Because I go wayyyy deeper than just "surfacey explanations", and this is NOT an email copywriting course.
I get into the nitty-gritty of best email marketing practices, based on years of experiences with over 30 email clients.
This includes a step-by-step breakdown of each and every single email you should be sending.
With instructions for the email content, send times, ways to improve and more.
Giving you the framework and tools you need to “wow” potential clients.
Now, as great as it is hearing me beat my own chest over how awesome this course is…
You’d probably prefer to hear from some people that have actually taken my course.
* cue glowing testimonials *
And here's a follow up testimonial I received from one of the people above.
I'm sharing it because it just might be the kindest thing anyone has ever told me...
So what’s in this “Lean and Mean” course?
Each module covers an essential component of email marketing. Some of the topics include:
- Email Marketing Basics
A quick dive into the general idea of email marketing, including some important perspectives that dictate successful email marketing.
- Welcome Series
One of the two most important automated email series for a business. I cover a quick and easy set up that I’ve seen generate 40K+ for a client in a single month.
- Abandoned Cart Series
The other most important automated email series. I cover my go-to 4 email series designed to recapture lost sales.
- Email List Management
Many people can write an email, but that’s only half of email marketing. I teach you the ins-and-outs of managing an email list, so you can totally take this off your client’s plate...and add more sales to your personal results.
- Plus 4 other awesome modules (with new ones of the way) to help round-out your email marketing knowledge.
Perhaps you can already tell that this course is the missing ingredient in your freelance journey.
And you’re just wondering…
What’s the investment?
Well, since I only made 15k my first year freelancing... the last thing I wanted to do was make something that was out of reach.
And so for the time being, you get all this for just $197.
Now “technically” at this point I’m supposed to make some weird comparison...
Like tell you how my course is only the cost of 61.5 coffees…
Or tell you how I poured my heart and soul out for 2 months creating this course, making it worth about $1,290,731 of my personal time...
So I can try and make this feel like a steal.
But I know that depending on where you are in life, all that might just make you feel worse about your financial situation. (Especially if you’re at a similar place I was, barely able to afford 3.7 coffees...)
And that's the exact opposite of what I’m trying to do - which is empower you and give you hope for your freelance future.
So instead of "reframe guilting" you...I want to share some results from my own journey.
#1 - I’ve used the exact same things I teach in this course to make myself some 150K and counting over the past few years.
And for the past couple years I’ve only worked part-time on client stuff. I also regularly take 3-day weekends (going on 5 months strong as it currently stands).
#2 - These same skills make me stand out instantly when I’m pitching.
In fact, just a month ago I made a pitch in an online job board.
And within HOURS I had a private message from a VERY reputable marketer.
We ended up hopping on a call the next day, and you know what he told me?
“It’s a game changer that you know email marketing in addition to being a copywriter.”
I was able to close the deal, and this contract has already been worth around 6k for me.
Not to mention it’s an on-going monthly retainer AND the client has agreed to refer me out within his network.
The crazy part?
This WHOLE opportunity was based on the fact that I offered email marketing services.
Sure, I’ve still had to “do the work”, and my copywriting abilities are nothing to sneeze at…
But without the peacock-like ability to differentiate myself with email marketing...
Who knows if I’d have ever gotten the chance in the first place?
Now, I couldn’t share all this without also going over the money-back guarantee.
So here it is.
If you don’t like my course for ANY reason, and want your money back…
Just let me know within 30 days of purchasing.
I’ll do my part to get your payment back to you ASAP (I can’t speak to the actual processing time for the funds to appear in your account), and we’ll part ways as friends (hopefully).
Do I get fries with that?
The modules are really just PART of what you get with Lean & Mean Email Marketing.
Because there are some pretty awesome bonuses as well.
And you don’t even have to beat the game to access the cool new bonuses, like those dumb video games I played growing up.
Right from the get-go you get access to these sweet add-ons:
The bonuses include HOURS of over-the-shoulder video recordings of my writing emails for clients.
A walkthrough of a basic template design suitable for most businesses.
And a whole email automation sample series that I wrote according to the strategies I teach in the course. (Email templates coming soon.)
Now, not to brag, but I’ve been told that the over-the-shoulder videos might be the most valuable part of my whole course.
Just check out what an email marketing agency owner said during my trial launch of the course.
But this might not be the case for long...
Because I’ve just added a BRAND NEW training on client acquisition led by my friend and fellow marketer John Caprani. And it's poised to become the winner in the bonus category.
John Caprani has recently taken the online copywriting/marketing world by storm due to his next-level networking and client acquisition skills.
Within months he went from 0 to being overbooked with client work.
In this bonus he’s teaching you the exact process he uses to get clients showing up in his inbox almost on autopilot, and how to close the deal (which can be the hardest part).
Meaning you’ll be equipped not just with the email marketing skills to impress your next client…
You’re also walking away with a proven strategy for finding and acquiring your next client.
Well, there ya have it fam. I’m going to wrap it up here.
But before I go, I have to ask you…
Do you want to add a brand new (and highly desirable) tool to your freelance toolbelt which practically eradicates client doubts and transforms “We’ll get back to you...” into “How soon can you start?”?
If you quietly nodded ‘yes’ to that question, then hit the beautiful button below, and I’ll see you on the other side.
Cheers!
Brennan Hopkins ✌️✌️
P.S. Here’s the TL;DR version.
#1 I use to make $0 at freelancing as a copywriter.
#2 I learned email marketing, and now businesses want my body email marketing skills more than Elon Musk wants to colonize Mars.
#3 I made a comprehensive, no-fluff, actionable training on the ins-and-outs of email marketing called Lean and Mean Email Marketing. It also comes with a killer training on client acquisition put together by the up-and-coming legend John Caprani
#4 It’s just $197, and comes with a no-questions-asked 30-day money-back guarantee.
#5 That’s it. Here’s the link if your interested in becoming as desirable as a delicious ice cream on a hot summer day to potential clients